1. Description of Service
PurelyREI provides a virtual back-office bookkeeping and portfolio intelligence service for self-managing residential real estate investors. The Service includes:
- Transaction categorization and bookkeeping performed by our team
- Portfolio dashboards and financial reporting tools
- Automated transaction import via bank connectivity (Plaid)
- AI-powered portfolio insights and suggestions (Dr. Cashflow)
- Communication tools between clients and our bookkeeping team
PurelyREI is a bookkeeping and administrative service. We are not a licensed accounting firm, law firm, or financial advisory firm. Nothing in the Service constitutes accounting advice, tax advice, legal advice, or investment advice.
2. Eligibility
You must be at least 18 years old and legally capable of entering into binding contracts to use the Service. By using the Service, you represent that you meet these requirements.
3. Account Registration
To use the Service, you must create an account. You agree to:
- Provide accurate, current, and complete information
- Maintain and promptly update your account information
- Keep your password secure and confidential
- Notify us immediately of any unauthorized access to your account
- Accept responsibility for all activity that occurs under your account
4. Fees and Payment
Service fees consist of a one-time onboarding fee ($300, covering your Optimized Blueprint and setup), plus a flat monthly base fee and a per-unit monthly fee, as described on our pricing page. Monthly fees are billed beginning on your Setup Completion Date.
All fees are non-refundable except as required by law or as explicitly stated in a separate agreement. We reserve the right to change fees upon 30 days' written notice.
5. Bank Account Connectivity (Plaid)
The Service uses Plaid Technologies, Inc. to connect to your financial institutions. By connecting a bank account:
- You authorize PurelyREI to retrieve your transaction data via Plaid
- You agree to Plaid's End User Privacy Policy (plaid.com/legal)
- You represent that you have authority to connect the accounts you provide
We use your financial data solely to provide the Service. We do not use your data for any other commercial purpose and do not sell it to third parties.
6. Email Inbox Connectivity (Gmail and Outlook)
You may optionally authorize PurelyREI to access a Gmail or Microsoft Outlook inbox to scan for receipt and invoice emails. By connecting an email account:
- You authorize PurelyREI to read emails matching receipt and invoice patterns on your behalf
- We access email data solely to extract vendor, amount, and date information for matching against your transactions
- We do not read, store, or process emails that do not match receipt or invoice patterns
- You may disconnect your email account at any time from within the Service
Our use of data obtained via Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements. We do not use Gmail data for advertising or any purpose outside the Service.
7. Client Responsibilities
You are responsible for:
- Providing accurate and timely information to our bookkeeping team
- Reviewing all reports, categorizations, and outputs for accuracy
- Maintaining your own records as required by applicable law
- Notifying tenants of any platform migrations or changes (we provide templates)
- Ensuring your use of the Service complies with applicable laws
PurelyREI performs bookkeeping based on the information you provide. You are responsible for the accuracy of the underlying information and for verifying our work.
8. Intellectual Property
8.1 Our Proprietary Rights
The Service, including all software, algorithms, designs, text, and AI models, is owned by PurelyREI and protected by intellectual property laws. You may not copy, modify, distribute, or reverse-engineer any part of the Service.
8.2 Your Data
You retain ownership of all data you upload or connect to the Service. You grant PurelyREI a limited license to process your data solely to provide the Service.
8.3 Categorization Rules
PurelyREI may use anonymized, aggregated patterns from transaction categorizations to improve the platform. You have the right to opt out of this feature at any time.
9. Confidentiality
Both parties agree to maintain the confidentiality of the other's non-public information. PurelyREI will not disclose your financial data or business information to third parties except as described in our Privacy Policy or as required by law.
10. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, PURELYREI DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
PURELYREI DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE.
11. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, PURELYREI'S TOTAL LIABILITY FOR ANY CLAIM ARISING UNDER THESE TERMS SHALL NOT EXCEED THE FEES PAID BY YOU IN THE THREE (3) MONTHS PRECEDING THE CLAIM.
IN NO EVENT SHALL PURELYREI BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
12. Term and Termination
These Terms remain in effect while you use the Service. Either party may terminate by providing 30 days' written notice.
Upon termination:
- Your access to the Service will be deactivated
- We will retain your data as described in our Privacy Policy (7-year retention for financial records)
- You may request an export of your data within 30 days of termination
Provisions that by their nature survive termination will do so, including confidentiality, limitation of liability, and indemnification.
13. Governing Law and Disputes
These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. Disputes shall be resolved through binding arbitration under the American Arbitration Association's Commercial Arbitration Rules, except that either party may seek injunctive relief in any court of competent jurisdiction.
14. Changes to These Terms
We may update these Terms from time to time. We will notify you of material changes by email or through the Service at least 14 days before the changes take effect. Continued use after the effective date constitutes acceptance.
15. Contact
If you have questions about these Terms, please contact us:
PurelyREI LLC
Email: info@purelyrei.com
Website: purelyrei.com