You Didn't Build a Rental Portfolio to Do Bookkeeping.
PurelyREI handles the back-office grind so you can get back to building your empire.
Join the Pilot Program
You Built a Portfolio for Freedom — Not a Second Job
You built your rental portfolio for passive income and financial freedom — not weekends buried in receipts. But for most self-managed landlords, data entry has quietly become a second job that steals 100+ hours every year.

Every hour you spend chasing receipts is an hour you're not spending on your next acquisition.
The Hidden Time Drain
1
100+ hours lost annually
To fragmented bookkeeping and data entry tasks
2
Sunday night marathons
Sorting receipts instead of resting and planning
3
Tax season panic
Scrambling to reconstruct records under deadline pressure
Stop Managing Data.
Start Managing Your Empire.
We eliminate the high-friction recurring tasks that clutter your calendar — so you can focus on what actually grows your wealth.
Four Services That Transform Your Back Office
Automated Bookkeeping
Expenses logged and properties tagged daily — your books are always current, never a weekend project.
Payment Reconciliation
CashApp, checks, bank transfers — all matched to your tenant ledgers every single month.
Proactive Document Organizing
Leases, renewals, and insurance certificates filed and indexed before you ever need to look for them.
Tax-Ready Financials
Your P&L is accurate 365 days a year — not just the two weeks before your accountant calls.
Works With Your Existing Tools
No migration required — we work inside the platforms you already use.
1
TurboTenant
Tenant management & rent collection
2
Stessa
Rental property accounting
3
REI Hub
Investor-focused bookkeeping
4
QuickBooks
Small business accounting
Using something else? Ask us — we support additional platforms on a case-by-case basis.
Your Dedicated Back-Office Team
Real people. Trained on your portfolio. Accountable to you.
PurelyREI's assistants are trained professionals based in Guatemala, fluent in English, and specialists in US rental property administration. Every assistant is trained on your specific processes — your properties, your platforms, your preferences.
Portfolio-Specific Training
Your assistant learns your exact setup during onboarding — not a generic process template.
View-Only Access, Always
We operate through Accountant or Staff sub-user roles. We see the numbers. We can never move money.
You're Always in Control
Access is managed via LastPass or 1Password. Revoke it instantly, any time, no questions asked.
"I'm an investor myself with 9 units. I built this system for my own portfolio first — PurelyREI is the service I wish had existed when I started."
Wesley, Founder — PurelyREI
What Happens After You Sign Up
No complex setup. No steep learning curve. You'll be up and running in one week.
You fill out a short questionnaire
Tell us about your portfolio, your platforms, and how you currently manage your admin. Takes about 10 minutes.
We build your Optimized Blueprint
We analyze your current process and design a streamlined system tailored to your portfolio. We'll recommend the right tech stack — but you're never required to change what's already working.
Your assistant gets to work
We handle the transition. Your books are being maintained, your documents are being filed, and your weekends are yours again.
PurelyREI Pilot Program
PurelyREI is looking for exactly 5 landlords to join a 90-day pilot group to perfect this "Hands-Off" workflow together.
What You Get
1
Daily Bookkeeping
Expenses logged and tagged every day
2
Payment Reconciliation
All payment methods matched to your ledger
3
Document Filing
Proactive organization of all key records
4
Weekly Friday Report
Your 5-minute "State of the Portfolio" summary
5
Tech-Stack Setup
We help you choose and implement the right tools from day one.
Stop Paying With Your Time
Most self-managed landlords think they're saving money by doing the admin themselves. But time isn't free — it's just a cost you haven't calculated yet.
Self-managed landlords lose 100+ hours every year to bookkeeping, reconciliation, and tax prep. At $50/unit/month, PurelyREI buys those hours back.
$300/mo
For a 6-unit portfolio
100+ hrs
Reclaimed every year
~$3/hr
To free your weekends
A property manager charges 8–10% of rent. We charge a flat rate — and we never touch your tenants, your leases, or your maintenance.
Ready to Join PurelyREI?
Only 5 PurelyREI pilot spots are available. Once they're gone, the setup fee waiver and pilot pricing go with them.
5
Pilot Spots
Strictly limited pilot openings
90
Day Pilot
Enough time to transform your back office completely
$300
Fee Waived
Setup and onboarding — free for pilot members
30
Day Guarantee
Feel 100% more organized or you don't pay
"Your books are always done, your tax records are always ready, and your time is finally your own."