PurelyREI is the back-office platform built for self-managing landlords. Dedicated Virtual Assistant team, AI-powered bookkeeping, and Dr. Cashflow delivering real portfolio intelligence — so your hours go to acquisitions, not admin.
No steep onboarding. No migration headaches. We build around the tools you already use.
We audit your current setup — legal structure, accounting, banking, rent collection — and map every gap. You get a tailored plan and recommended tech stack before we touch a single transaction. Covered by a one-time $300 setup fee.
We configure your back office around your portfolio. We work within your existing systems and only recommend changes when there's a clear operational reason to make them.
Your dedicated Virtual Assistant team handles daily bookkeeping and reconciliation. Dr. Cashflow runs in the background, surfacing rent pricing gaps, lease expiration risk, and cashflow opportunities in real time.
PurelyREI combines a trained Virtual Assistant team, AI-powered intelligence, and purpose-built software — so nothing falls between the cracks.
See your whole portfolio — equity, cashflow, occupancy, rent roll — in one live view. Know exactly where every dollar stands, which units are underperforming, and where your next move is. No spreadsheet required.
Expenses logged, categorized, and tagged to your properties every day. Your books are always current — no weekend catch-up sessions, no tax-season scramble.
Every payment matched and logged so you always know where rents stand against the market — and never miss a window to increase them at renewal.
Your P&L is accurate 365 days a year. When your accountant calls, your records are ready — not assembled in a panic.
Dr. Cashflow watches your portfolio the way an experienced operator would — spotting rent upside, flagging spending trends, and surfacing the insights that let you act before an opportunity closes.
Time you reclaim. Rent you stop leaving on the table. Returns that compound when your books are clean.
Estimates only. Time savings based on industry averages. Cashflow improvement depends on your current setup, market, and Dr. Cashflow's suggestions acted upon.
"I started self-managing my own portfolio wanting to grow it, not just keep it afloat — but I couldn't do that flying on gut feel. The moment I had real clarity on my numbers, growth stopped being a guess. That's what I built into PurelyREI: a real Virtual Assistant handling the books, and an AI that shows you exactly what it takes to hit your next goal."
A flat base plus a per-unit rate. No percentage of rent. No surprise fees.
Join landlords who've reclaimed 100+ hours a year and finally know what their numbers mean.