For self-managing landlords

Tell me how you run your portfolio. I'll tell you what I'd do with it.

Thirty minutes with the founder. How many units you have, how you track things today, and where the time and money are actually going — then a straight answer on whether PurelyREI is a fit.

$75 base + $15/unit/month · flat, transparent pricing

What PurelyREI is

A bookkeeping team and an AI analyst, for self-managing landlords

Most tools hand you a ledger and leave the interpreting to you. PurelyREI does the bookkeeping and then tells you what it means for your portfolio.

A trained Virtual Assistant, not software you operate

A real person on our team categorises and reconciles your transactions every day, so your numbers are current when you need them — not reconstructed at tax time.

Receipts collect themselves

Connect Gmail once and we pull every receipt in automatically, matched to the transaction it belongs to. You stop forwarding, filing and photographing them.

Dr. Cashflow reads the result

Our AI analyst works on top of those clean books: which property is actually performing, where cash flow is leaking, which unit is under market, and whether the next acquisition is affordable.

What happens on the call

Three things, in half an hour

1

You talk, I listen

How many units, how you're tracking things today, and what actually eats your time each month.

2

I tell you straight

Whether PurelyREI is a fit. If it isn't, I'll tell you what I'd do in your position instead.

3

We map it out

If it makes sense, what your setup would look like, what it costs, and how quickly it's running.

Wesley Portegies, founder of PurelyREI

I started self-managing my own portfolio wanting to grow it, not just keep it afloat. The moment I had real clarity on my numbers, growth stopped being a guess — that's the whole reason PurelyREI exists, and it's what I'd want to understand about yours.

Wesley Portegies
Founder, PurelyREI
A dedicated Virtual Assistant, plus Dr. Cashflow

A trained person keeps your books current every day. Dr. Cashflow reads what that data means for your cash flow, your rents, and your next acquisition. $75 base + $15 per unit, per month.

Half an hour, and you'll know either way

Pick a time that works.