A trained Virtual Assistant — a real person — keeps your books current every day. Then Dr. Cashflow, your AI portfolio coach, shows you exactly what it takes to hit your next goal: more cash flow, your next acquisition, a bigger portfolio.
$75 base + $15/unit/month · flat, transparent pricing
Not a ledger you have to interpret yourself — bookkeeping that stays current, plus a team and an AI layer that tell you what to do with it.
Transactions categorized and reconciled continuously, not batched at month-end — your numbers are always current, not reconstructed at tax time.
See which properties are actually driving your returns — cap rate rankings, NOI trends, and cash flow across your whole portfolio, updated automatically, so you always know where you stand instead of reconstructing it from statements.
Connect Gmail once and receipts collect themselves — the hardware store, the plumber, the utility, the software subscriptions — each matched to the transaction it belongs to. No forwarding, no photographing, no reconstructing a year of spending every spring.
Someone who knows real estate bookkeeping — not a generalist learning your portfolio from scratch. They handle the day-to-day so you don't have to become an accountant to self-manage well.
Dr. Cashflow watches your portfolio the way an experienced operator would — spotting rent upside, flagging spending trends, and surfacing the insights that let you act before an opportunity closes.
"I started self-managing my own portfolio wanting to grow it, not just keep it afloat — but I couldn't do that flying on gut feel. The moment I had real clarity on my numbers, growth stopped being a guess. That's what I built into PurelyREI: a real Virtual Assistant handling the books, and an AI that shows you exactly what it takes to hit your next goal."
A flat base plus a per-unit rate. No percentage of rent. No surprise fees.
$75 per month base, plus $15 per unit per month, and a one-time $300 setup fee that includes the Optimized Blueprint audit and full onboarding. Flat pricing — never a percentage of your rent. A six-unit portfolio runs $165 a month.
Both, and what matters more is what comes after. A trained Virtual Assistant categorizes and reconciles your transactions daily, so the books are current instead of batched at month-end. The dashboard and Dr. Cashflow then interpret that data — recording it is where ledger software stops.
Those are ledgers. They record what happened and leave both the reconciling and the interpreting to you. PurelyREI does the recording for you, then adds what a ledger doesn't have: which property is actually performing, where cash flow is leaking, and what to do next.
Landlords who manage their own rental properties — from a single rental up to a multi-property portfolio. Long-term and short-term rentals both.
No. Onboarding starts with an Optimized Blueprint audit of the legal, accounting, banking and rent-collection setup you already have, and works from there. There's no forced migration.
About a week from signing up to hands-off.
No. It keeps your books tax-ready and your profit and loss accurate year-round, so whoever files — your CPA or you — starts from clean numbers instead of reconstructing the year in March.
Yes. The Portfolio Health Check is a free two-minute assessment that scores six areas of your portfolio and returns a written analysis of where the gaps are. No card required.
30 minutes on your portfolio, and what PurelyREI would actually do with it.