Comparing your options?

Software records what happened.
PurelyREI tells you what to do next.

REI Hub, Stessa, RentRedi, QuickBooks — they’re all built to record what already happened in your portfolio. PurelyREI records it too, then goes further: a dedicated Virtual Assistant team plus an AI layer, Dr. Cashflow, that flags what's actually worth your attention.

The difference

Recording vs. interpreting

They all record what already happened. The question is what happens next — and who does the work. Here’s how we compare, job by job.

What you actually need PurelyREI REI Hub Stessa RentRedi QuickBooks
An AI advisor that knows your rental portfolio✓××××
A dedicated Virtual Assistant does your data entry✓××××
Books current every day✓~if you keep up~if you keep up~if you keep up~if you keep up
Fetches receipts from your inbox — no forwarding, no uploading✓×upload each×forward each×upload each×forward each
Alerts you when a unit falls under market✓××paid report, on request××
Finds expenses worth cutting✓××××
Rental‑property chart of accounts✓✓✓~basic×
Per‑property P&L✓✓✓~~classes/tags
Schedule E export✓✓✓~tax-ready export×
Collects rent from tenants×keep what you use×✓✓×

Compared against each vendor’s own published feature documentation, August 2026. Products change — if something here is out of date, tell us and we’ll fix it.

W
"I self-manage my own portfolio. I couldn’t tell you what my numbers were on any given day — so I built what I needed."
Wesley — Founder, PurelyREI  ·  Self-managing landlord
Customer story

No room for guesswork in the numbers

"As a nurse and mom of three investing out-of-state, I didn't have room for guesswork in my numbers. PurelyREI's Blueprint process gave me real clarity — for the first time I actually know where my portfolio stands. Having a clear dashboard and being able to ask Dr. Cashflow a quick question instead of waiting on a call with my CPA has completely changed how confident I feel about scaling to my next property, instead of just managing what I already have."
MMary
Mary
Nurse & mom of three  ·  Investing out-of-state  ·  PurelyREI customer
Pricing

Simple, transparent pricing

A flat base plus a per-unit rate. No percentage of rent. No surprise fees.

Monthly subscription — starts at setup completion
One-time setup fee: $300  ·  Includes Blueprint audit + full onboarding
$75
base / month
+ $15
per unit / month
✓Daily bookkeeping & transaction categorization
✓Monthly rent roll reconciliation
✓Portfolio dashboard with live equity, rent roll, and occupancy
✓Dr. Cashflow AI — rent optimization, expense intelligence, portfolio Q&A
✓Tax-ready P&L, accurate year-round
✓Dedicated Virtual Assistant team — real bookkeeping oversight, not just software
✓Optimized Blueprint included at onboarding
Questions

Switching questions, answered

What's the difference between PurelyREI and REI Hub?

REI Hub is bookkeeping software built for rentals: you enter and reconcile, it reports. With PurelyREI a trained Virtual Assistant does that categorization and reconciliation daily, and the result gets interpreted — rent drift, expense anomalies, and how each property compares against the rest of the portfolio.

What's the difference between PurelyREI and Stessa?

Stessa is self-service: you connect the accounts and keep the categorization current yourself, and it reports on what's there. With PurelyREI that upkeep is someone's job, and the dashboard is the starting point rather than the deliverable — Dr. Cashflow flags what's actually worth acting on.

Can I keep using QuickBooks or my current setup?

Nothing has to be replaced as a condition of starting. Onboarding begins with an Optimized Blueprint audit of the legal, accounting, banking and rent-collection setup you already run, and what stays versus what changes is decided there, against your specific setup — not by a blanket rule.

Isn't this more expensive than bookkeeping software?

Per month, yes — it's a different purchase. With bookkeeping software you're still the one doing the bookkeeping. At $75 base plus $15 per unit per month, the comparison that matters is against the hours the books take you now, or a general bookkeeper who doesn't work in real estate.

Does this replace my CPA?

No. Your CPA files; PurelyREI makes sure what reaches them is accurate and current all year, so tax season isn't a reconstruction project. It keeps books tax-ready — it doesn't prepare or file returns.

What does switching actually involve?

A 30-minute call to walk through your portfolio and what PurelyREI would do with it, then roughly a week from signing up to hands-off. Setup is a one-time $300 fee, which covers the Blueprint audit and onboarding.

Ready to see it on your own numbers?

30 minutes on your portfolio, and what PurelyREI would actually do with it.